Below are a few questions from a survey that should be given to your staff and customers to better understand how you can implement positive changes to your business. The answers to these questions can easily be solved with the benefits Preferred Jewelers International™ provides.

Owners:

• Would you like an affordable way to give your business nationwide recognition and respect?
• Would you like to provide your clients with peace of mind no matter where they may travel in North America?
• Would you like the benefit of a remote partner that would provide for your customers in the same ethical and professional way as you do yourself?
• Would you like to gain market share on the National Chains?
• Would you like an increase in New Customers who may not have shopped with you before, but have been directed to your company because of your brand quality and reputation?
• Would you like to offer your clientele a nationwide warranty?

Sales Associates:

• Would it be easier to sell a diamond if you were able to provide a nationwide warranty to your clients?
• Would it be easier to sell a diamond if the warranty were free to your customer?
• Would you like to be part of a coast to coast network of highly ethical jewelers that could participate in advanced training exercises?
• Would you like it if your store had a continuous flow of new customers?
• Would you like it if your store had national recognition and was a true brand?
• Would you like to offer your clientele a nationwide warranty?

Customers:

If you had to have warranty work done, would you rather ship it back to where it was purchased, or have the work performed by a trustworthy local jeweler?

• Is a warranty for your fine jewelry important to you?
• Do you feel you should have to buy a warranty?
• If your warranty were free and nationwide, would you use it?
• Would you be more apt to buy from a jeweler that offered a free nationwide warranty, even if they did not have stores nationwide?

*Preferred Jewelers International™ is an internationally recognized association with a nationwide “warranty program.”